Starting a new business is not an easy task at all. It requires a good deal of time and effort. Business owners have to make efforts to perfect their offerings, select the right sales channels, research the target customers, and so on. As Kavan Choksi points out, no matter how good the service or product offered by a business, people will not know about it unless the venture is appropriately marketed. Marketing is a vital aspect of establishing a brand and generating sales leads for a business.
Kavan Choksi provides marketing ideas that help in growing a new business
The very first thing that any new business requires is a website where people can learn about their business, as well as gain a better understanding of their offerings. A business owner who has created a website that is optimized for both search engines and conversions would surely have already crossed the first hurdle. Getting organic traffic to a website must be the first priority of a business owner, before they start investing in other marketing tactics. Here are especially a few aspects they must consider:
- Put greater emphasis on local SEO and long-tail keywords
- Develop good-quality content on trending topics in the niche
- Take care of the technical SEO aspects like page-load speed and website design
- Do extensive keywords research prior to creating the website content
- Incorporate vital primary keywords into the website landing pages, titles, and meta descriptions of the website
- Use structured data to enjoy improved SERP rankings for the web pages and make the SERP listings stand apart from others
In addition to creating an SEO-friendly website, it is vital for a business to effectively connect with the target audience and form a distinct brand image. Telling their brand story through the website is a simple yet effective way to achieve that. Authentic brands with a good story behind them are likely to form a more memorable impression in the mind of the target audience.
In the contemporary age, investing in social media marketing would be among the most cost-effective yet efficient forms of marketing. If a business owner is willing to put enough time and effort into it, then a social marketing strategy can be executed in-house without high expense. As their business grows, they can always start making use of varied social media marketing tools available today to manage their accounts.
According to Kavan Choksi, anyone starting a brand-new business cannot afford to make mistakes. They have to do things right the first time. This is where data and analytics can be of huge help. A business owner does not even have to pay for sophisticated software solutions to achieve their goal. For example, there are many social media analytics tools available for free that can provide people with the essential information needed to strengthen and boost their social media marketing strategies.
All the marketing techniques discussed above are tried-and-tested. They can provide a much-needed edge to any new business owner and help them to ace the marketing game.